I’ve had something of a portfolio career. But it’s led to a true place of calling.
Starting with a degree in Japanese, and joining one of the then-called Big 5 accountancy firms using my Japanese to advise ex pats on their UK tax position, I soon discovered I wasn’t cut out for corporate life (I lasted 2 years – enough to get a tax accountancy qualification!)
I went back to college to put my lifelong love of writing to use and studied a PG Dip in journalism. There began a 15 year career in the media. I started in local radio, working for a quarter of the salary I had in corporate life, chipping ice of the door handle when opening the studio of a local radio station in Cheshire, ready to write and voice the flagship breakfast news bulletins in an unheated studio from 6am.
From there, I moved to ITN, producing and voicing the radio news bulletins for the UK network of nearly 200 local radio stations. From there, into TV news production and the odd bit of on-screen reporting.
But still, my call to write wasn’t met. So, I left the safety of employment at ITN to go freelance. That was 2009 and I spent the next 9 years pitching and writing features to newspapers and magazines, commenting on the likes of Sky News and BBC News Channel, and I wrote three books. The first made the WHSmith annual best-seller list in 2011. The third was long-listed for The William Hill Sports Book of the Year in 2018. Through that I regularly got asked to do talks.
Sounds successful right? But somehow I never felt successful. The monetary reward of journalism and authorship doesn’t match the social kudos. Yet people were always expressing how impressed they were that I had regular bylines in UK newspapers, had three published books (with ‘real’ publishers) and was often a talking head on programmes like Woman’s Hour and Good Morning Britain. (they’re all showcased here if they haven’t expired yet).
Tired of earning just ad hoc income for occasional media gigs, I left the seemingly impressive world of journalism, broadcasting and book writing. As much as I loved the buzz that comes from seeing your byline in The Sunday Times, it was too bitty.
Then I started a business in 2019 – a PR agency specialising in personal PR and developing thought leadership. First it was just me – telling aspiring figureheads everything I knew about how to get into the media and building your personal brand. (15 years of promoting myself as an author and journalist meant I picked up everything from website building, SEO, social media and how to prepare for national TV interviews).
The business grew. After four years, I now employ seven people. Our ideal clients are purpose-led with a positive message to share – founders of sustainable businesses, philanthropists, or leaders with a conscious. One of the key things we do for our clients is ghostwrite articles for the media, and often ghostwrite business books.
While I am active in Thought Leadership PR driving the direction of the business. I can’t resist hands-on writing. So this website is for my personal projects, where I can work one-on-one with aspiring writers who have a positive story that needs to see the light of day.
In me you will find an altruistic ghostwriter and writing coach, who has no more desire for my own bylines or author credits. I write for others because I know I have a gift to give, which is enabling people to articulate their story and to make it come alive.