Personal PR & Thought Leadership

Bespoke profile-raising service for c-suite executives, thought-leaders and public figures.

I raise the profiles of individuals, not businesses or brands. People are much easier to PR than businesses because they have a story, a view and expertise. That’s what I’m an expert at drawing out.

My skills stem from successfully pitching my own articles, books, talks and tv appearances during a media career of almost two decades. I don’t do press releases or scattergun PR. I utilise my media knowledge and contacts to identify viable and relevant profile-raising opportunities  unique to each client’s needs.

Typical things I help with include:

Securing keynotes or panel talks

Seeking profile pieces in business or glossy magazines

Developing presentations and talks

Boosting SEO for your name

Placing opinion pieces in prestigious publications

Building your social media activity

Media training

Helping you shape opinion pieces that editors want

Positioning you as a go-to commentator on TV and radio

Book promotion (or just some coaxing to get that idea off the ground)

I only work with a small number of clients at any one time. Organic profile-raising requires me to have a deep understanding of a client’s expertise, views and background so I can develop and shape unique messaging.

I have a trusted network of talented experts on social media, SEO, writing and media training who help me deliver a professional service in every area.

Past Coverage and appearances gained for clients


Send me an email and we can start with a 10-minute call. If I think I can help and there’s no conflict of interest with existing clients, I’ll send a proposal and then we can amend goals and focus accordingly. I’m at the forefront of every client’s project but I’ll also connect you to consultants in my team with relevant expertise.

If I don’t think you are PR-able I’ll be frank! Yes I can get high profile CEOs into top publications like The Telegraph very easily. But if you haven’t got a little bit of a profile to start with, we might have to start with some lesser known websites! I believe in integrity and sustainable delivery of goals, which means I won’t make over-promises, which are so often associated with large PR agencies.

If you want to know more about my own media background (and how I revamped my own personal reputation you can read more about me here.

You can email directly at and we can set up a 10 minute call.

Or send over a quick message below.

6 + 4 =

Client Testimonials

Tae Hea Nahm

Co-founding MD Storm Ventures; Author of Survival To Thrival book series; Speaker on entrepreneurship

Helen has been the missing link for me becoming a thought leader for building enterprise leaders. I knew a lot about enterprise startups — having invested in many enterprise startups over my 19 years as a venture capitalist and having written a couple of books on enterprise startups. Helen complemented my domain expertise by driving awareness and branding. Helen used lots of creativity to build my social media presence,

Read more

posting snippets and graphics from my books. She got me a high profile speaking engagement at Collision and helped me write articles around my books and placed them in publications targeting entrepreneurs. I enjoy my weekly call with Helen and am impressed by her follow through.

Dinesh Dhamija

Liberal Democrat MEP

I’m impressed by Helen’s multi-skills. She helped me with many aspects of my MEP publicity campaign after putting myself forward to be London MEP in the May 2019 Euro elections, advising on the wording of my website, filming short videos for social media, finding press opportunities and giving an overall advice. Being an ex journalist she is good at matching the things that I am passionate about and can talk with authority on, to the topics in the news. 

Annastasia Seebohm

Group CEO, Quintessentially

“Helen secured high profile press coverage including The Evening Standard and Worth magazine, and not only did she get me a high profile speaking engagement at Web Summit, but suggested a format where I could invite some of my contacts for a panel talk, making it a brilliant relationship-building win for us. She briefed me before interviews and cleverly anticipated questions. She also drew out some personal angles from me as well as the obvious business ones. I enjoyed working with her and she’s been on the look out for opportunities for me even after stopping working together.”

Jeni Hallam

Personal Development and Business Coach

I recently had the privilege of spending a ‘VIP day’ with Helen and Amanda Ruiz to help me develop my PR and start getting seen and heard in the media and on stage. I was really impressed by the way the day was designed around me and my particular focus, the depth of the questioning and the insights I was given into how to make this really work for me. Helen was brilliant, so natural and positive so I instantly felt relaxed which helped me get the most out of the session.

Read more

I have done two pitches this week, one leading straight to 3 pieces of work. I would not have had anything like the level of confidence in delivering these without Helen’s invaluable help.

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Very occasionally I send a newsletter to let you know about things like discounts on my personal PR services or media training, or any public PR workshops or publicity tips you can use. You can unsubscribe whenever you like.

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