I believe it’s my calling to help people tell their story.

After writing three of my own books, a 15-year career in journalism, and then a five year high-stress stint of running my own PR business, the urge to do something worthwhile started to creep up on me. In all those three careers, the common denominator has been developing and articulating stories.

Then I came across a question – when attending a leadership workshop – which deeply resonated with me.

The question: What’s the gift you’re called to give?

The question hovered in my consciousness for weeks until eventually I realised, my gift is articulation. I have always known writing is my gift. But until now, my gift had not been put to altruistic use. I pursued journalism for by-lines. Books to get my story on bookshelves. Developing thought leadership for CEOs to make into industry names – none of which seemed to make the world a better place.